Monthly Archives: August 2013

My eBooks Income Report (July 2013)

It’s nice to keep track of my projects and share with my readers whatever findings I have. This is one of my project which I have started last Dec 2012. I’m trying to start a stream of passive income by selling ebooks on Apple iBookstore.

You can read my previous month ebook income report to have a better understanding of my status before going deep into my July’s sales. Every month, I’ll do some analysis on my sales figures, and I’ll think of ways how to bring my sales further.

I treat this income as an experience to share with my readers. I’m optimizing the best pricing per ebook, number of ebooks sales, etc …. Without further, let’s dive in.

Number of eBooks published in July 2013

I’m still publishing 1 ebook per day, according to my plan. I’m trying to increase the number of ebook published, but unfortunately, I don’t have the capacity at the moment. In fact, I’m already struggling to maintain this frequency due to my extra commitment to my family (my daughter is coming out soon) and next month, I’m not even sure if I have the time to continue this project.

Nevertheless, right at the beginning, I started this project with the aim of having it runs itself automatically, without me managing it. If I stop now, my ebooks will continue to sell, making me  a small passive income day after day.

In July 13, I’ve published a total of 28 ebooks (+12%). It’s always nice to see a positive figure. But I think I’ve reached the plateau. It’s not possible for me to go any higher without doing 2 ebooks per day. Let me think of a way, but right now, I’ll stick with 1 ebook per day.

In total, from Dec 2012 to July 2013, I’ve published a total of 110 ebooks! Finally I’ve crossed the 100 ebooks mark! Wow! I was thinking to myself the other day, if I never even take action 1/2 year ago, there will not even be a single ebook at all. A small step a day brings great success later! Target to hit 150 ebooks before year end. Possible?

Number of eBooks Sold

This is the interesting part. Let’s look at the chart below.

eBook Sales (Jul 13)You can see a jump in the blue bar, that’s the increase of ebook sales. I’ve managed to sell a total of 466 ebooks (+57.4%). This huge figure is because I’ve published several free ebooks for users to download. I’ll explain more in future posts.

As for the red line, you can see something interesting. My amount earned in July was $141.28 (+2.7%). The figure doesn’t go consistent with the previous few months. Despite the increased in number of ebooks published, my earnings stop increasing. This proved that more ebooks don’t mean more money. My ebooks published in July did not sell as well when comparing to the previous month. Why?

The main reason for this is the Cost. If you read my previous post, I’m currently doing an experiment to test the best pricing for an ebook. I’ve did well for the pricing for >$2, and in July, I decided to ramp up the prices to $5.99 per ebook. I know it’s crazy, but hey, you never know.

Well, the data proved everything. In July, my earnings did not increase despite publishing a record of 28 ebooks of $5.99 each. Initially I wanted this test to go on for 2 months but since the first month already proved it wasn’t working, I’m going to stop in Aug and revert everything back to $3.99 pricing.

The change in pricing will take some times to be reflected, and therefore I believe the earnings in Aug will not be much, or even drop. We’ll see again in my next month’s income report.

Pricing of eBooks

Sales PricingI’ve print-screen to share my sales figure breakdown, according to the pricing. I’m still trying to find the optimal price for ebook. Let’s see what we can conclude from this data.

First of all, sales of ebooks is highest again at the range of $1-$2. People like cheap ebooks, but not as cheap as below $1. People will find these ebooks probably junk to be that cheap.

Secondly, there’s a drop in the sales figure in the range of $2-$3. This is probably because I’ve not uploaded any ebooks in that range in the month of July.

Thirdly, there’s no sales in $5.99 range and I can confirm it’s too expensive for readers.

Lastly, even though sales figures ($2-$3) is lower than $1-$2, the earnings is still higher, for continuous 2 months. Therefore I can almost conclude that, in order to earn the most, I have to set my prices around $3.99 range (after the fees from Apple and Lulu, each ebook earnings will be around $2.99).

My Plan

I’m going to change the pricing for all my ebooks published in July ($5.99) to $3.99. On top of that, in the month of Aug, I’m going to set all the ebooks that are going to be published to $3.99. I’m looking for a rebound in the sales, hopefully. But I know the updates in pricing will not be immediate. So we’ll see the earnings again next month.

If the earnings are stable, I’m going to change all the pricing to $3.99 flat. I’m not going to do it immediately. I’m going to spread out the ebooks and maybe change 10 per week. But I need more data before taking this step. Hopefully, after my split test, I’m able to find this optimal price to maximize my earnings.

My target is to hit $200/mth by year end. I’m left with about 3 more months. Frankly speaking, I have no confident at all, but we’ll see. Next month, with the arrival of my precious daughter, I’ll perhaps spend even less time on this project. But nevertheless, I’ll keep updating my progress, whether it’s positive or a drop in income.

So have you published your first ebook? Let me know in the comments below.



Getting Jawbone Up To Track My Life

Previously, I’m written a post about Fitbit Flex Wristband. Recently, one of my friends told my about Jawbone Up, a similar wearable piece of fitness tracker that work 24 hours a day to track your life. Now, I’m seriously thinking of getting this instead. So what is Jawbone Up?

Jawbone Up

Jawbone is a maker of music accessories, such as headphones, etc … They ventured into wearable electronics recently and successfully came out with this piece of wristband that can track your movement.

You do not have to do anything except to wear it on your wrist. I find the design much nicer than Fitbit, and comes with 8 different colors. However in Singapore, there’s only black and blue available. If you are interested in other colors, you can purchase online instead.

What Jawbone Up Does?

Jawbone Up is a tracker. It tracks what you do daily, such as numbers of steps you walked, how much time you are idling. What I really like after reading 4 hour body by Tim Ferriss is the ability to track my sleep. As you know, I like to track everything I do. My businesses, my shares, my savings. Tim took a step further by tracking his sleep, which totally amazed me.

Jawbone Up has Day and Night functionality. At night before you sleep, you can just press the button to change the wristband to night mode. It will track how fast you fall asleep, number of times you wake up, number of hours you are having deep sleep, etc … It’s so interested, especially when you are receiving so many data. All these data are saved inside Up wristband, and it sync seamlessly with your iphone, or any Android devices.

Jawbone Up Sync

Another cool feature about Jawbone Up which I really like is the App. It has clean interface and all our data will be saved into the app. We are able to track our daily lives from there.


You can track your daily movement, your sleep, your mood, your food intake, calories burned. It’s totally Up to you to design your very own healthy lifestyle!

The last feature I love is the built in vibration. You can wear this device while sleeping, and preset the time to wake you up. When the time’s Up, it’ll vibrate, not waking the rest of the people around you. There’s an idle mode as well, alerting you that you’ve not been moving much. Time to stand up and do some stretching! All these can be done with a single charge that can last Up to 10 days!

Jawbone Up Apps

Not only Jawbone Up App, there are tons of other third party apps available, such as:

  • RunKeeper
  • My FitnessPal
  • MapMyFitness
  • IFTTT and many more!

I’m seriously thinking of getting Jawbone Up myself, to track my sleep mostly. I feel that I’ve been waking up several times a night, but I’ll forget the moment I wake up in the morning. With this, I’m able to tell what’s wrong and I can start changing my habits. Perhaps a glass of warm milk before sleeping?

So what about you? Do you want to track your daily lifestyle as well? Let me know in the comments below.


My Readings So Far (Apr – Aug 13)

One of my biggest hobby is to read. You can see my previous post about how I set goals early of the year to read a minimum of 30 books. Well, from my previous post, I’ve read 15 books since Apr, and well on target to hit or even exceed my goal.

Most, of in fact all of my readings are digital. The main reason is ebooks are easily accessible and I’m able to carry multiple ebooks inside my iPad mini easily. I enjoy switching different ebooks at different time of the day, or example, early in the morning while I was commuting to work, I tend to read business/financial eBook to put my sleepy brain into action.

After work, I’ll usually read some fiction ebook to cool down my overworked brain. At night, I’ll do some simple reading that never fail to knock me to sleep after a long day.

Ebooks I’ve Read (Apr – Aug 13)

This time, I’m going to do things slightly differently. I’m going to review the ebooks I’ve read, giving you an insides of what these eBooks are. Hopefully, you’ll pick up your copy and read as well.

I’m going to continue from where I end previously.  Therefore I’ll start with:

16. Quitter by Jon Acuff.

I love Jon. His writing is clean and sharp to the point. This book talks about the things you really need to think through before taking any actions. Are you ready to quit, really?

17. FHM South Africa (Feb 13)

18. Unstoppable by Nick Vujicic

This book talked about faith and Christianity. Nick had an amazing life, and he contribution his success to God. He mentioned some of the amazing stories he had been through and indeed, you have to read to believe. It’s simply amazing.

19. National Geographic (Jul 12)

20. Lean In by Sheryl Sandberg

This book is for all the ladies whom seek fame and power. Sheryl, the COO of Facebook, who worked previously in Google, shared her life and success as a career woman, as well as a mother and wife. She’s a sweet and amazing woman!

21. National Geographic (Jan 2013)

22. Fatherhood The Truth by Marcus Berkmann

Time to read up about parenting and fatherhood, ready for my new baby girl. This book is funny. I really wonder how the author lives and looks like. The way he wrote this book, seems like sharing his life stories with us. A pleasant read.

23. Think Like Zuck by Ekaterina Walter

It just happened that I read Lean In before this, and got to know quite a bit how Facebook ran their business. This book talked mostly about Mark, and Sheryl was mentioned several times as well. It’s a good book allowing us to see how Zuck had this “Hacker” mentality to think out of the box. Interesting!

24. Maxim (Jan 12)

25. Safe Haven by Nicholas Sparks

I liked to read after watching a nice movie, but not for this book. I promised myself to finish reading the book before watching the show. The words just flow. You have to finish the book to see the twist behind. Till now, I’ve yet to watch the movie yet 🙂

26. National Geographic (Apr 2013)

27. Popular Science (Jul 13)

28. The Power of Habit by Charles Duhigg

The best book I’ve read in 2013. I don’t really expect much from this book, except recommendations from my friends. I picked up and read a few pages. Wow! It simply change my mind. The author uses stories as example to share his Habit Concept with us. There are many examples about how habits are formed, from personal to organizations to society. A must read for me!

29. Wired Magazine (UK Edition) – Aug 13

30. Maxim (India) – Jul 13

Wow! I’ve already hit 30 books, and it’s only August now! You can see how boring my life is. I basically read everyday, whenever I’m free. I try not to waste time staring at the stars, or daydream. I’ll read.

So what about you? How many books/magazines have you read so far? Let me know in the comments below.


Performance of Singapore IPO (2013)

I’m a frequent subscriber of Singapore IPOs. Whenever there is a new listing, I’m sure to subscribe. It’s fun, and profitable if you know how to do it. I like this fast cash transaction, allowing me to earn $100-$200 per time.

How To Play IPO?

Many people are playing IPO just like me. Every one of us will have equal chance of getting some shares during the balloting. There’s no tips to that, except to spend your $2 and pray.

So what if you successfully awarded some shares? What can you do with it? Flip them for fast cash? Hold it for a period to maximize earnings, or hold it for long? Let me share some of the findings with you.

Singapore IPO in 2013

2013 is a good year, and till now while I’m writing this post (2th Aug), 18 IPOs were listed successfully on SGX. On average, we have 2 per month!

Singapore IPO 2013

Singapore IPO Opened Price

So what happen when the IPO was launched on the opening day? Do they jump higher than the IPO price, or the early investor make a loss? Let’s see the chart below.

IPO Opening Price

As you can see from the table, most of the IPO (88.89%) opened with higher prices.  So far in 2013, only 2 companies opened with prices lower than the initial offering price.

So what about the closing price on the first day?

Singapore IPO Closing Price

The table below will reflect the first day closing price.

IPO Closing Price

Slightly worst than the opening prices, with 4 companies losing, or equal to the initial offering price. Your chances of earning dropped to 77.78%. What about 1 week from the opening day? Will the performance fair better or worst?

Singapore IPO Prices (1 Week Later)

This table will show you the IPO prices after 1 week they’ve launched.

IPO 1 WeekThe data seems to have more red than green. From the above table, you can see after 1 week, only 4 companies are left in the green. Your chances of making a profit dropped further to 23.53%.

Lastly, I’ve compiled the performance of the IPO prices after 1 month. Let’s see.

Singapore IPO Prices (1 Month Later)

The last table will show you the companies performance after 1 month. This is what happened.

IPO 1 Month

Totally bad! From the data, you are left with 1 green company (Mapletree Greater China Commercial Trust). Your chances of winning dropped to a mere 12.5%!

How To Play Singapore IPO

So from the above data, you can see that in order for you to make a profit from Singapore IPO, the strategy is to hit and run. Sell whatever you have within the first hour of the opening. You have 88.89% of winning. Once you waited till the closing or the 2nd day, your chances dropped to 77.78%.

So what’s your thought? How do you play IPO? Do you keep, or hit and run? Let me know in the comments below.